In house creative staff

Campaigns and other organizations which need to respond to developments on a rapid time frame should bring creative staff in-house. That can cut down on response time dramatically when it’s necessary to develop TV ads, social media content, or other assets for rapid response. In some cases, it may be possible to use text-to-image generation and other AI tools for similar purposes. Megan Classen discusses this idea in her Great Battlefield interview at 30:12. In his Great Battlefield interview, Ben Ostrower suggests giving the creative director an executive-level position in campaigns at the 1:03:00 mark.