The “campaign in a box” idea is the notion that it’s possible to pull together all of the resources needed to run a certain kind of campaign - for example, a state house campaign in Michigan - in an easily-repeatable way. The resources in question could be legal, logistical, technological, and otherwise. For example, a campaign in a box might include:
- Filing papers
- Relationships with local printers to produce campaign literature
- A campaign website and social media account
- … and numerous other resources
This idea has been explored and tried many times and in different forms, but has never proved seriously viable. Keith Mestrich and Nathaniel Pearlman discuss the campaign-in-a-box concept in Keith’s Great Battlefield interview, at the 34:02 mark.